TED TED Concepts Technology | Entertainment | Design

Selected case studies

Products and platforms built for real users, real operations, and measurable outcomes.

Our work spans mobile products, email marketing systems, and business operations tooling. The common thread is reliable delivery and interfaces that stay usable under pressure.

Mobile App

Sing Sharp, Learn to Sing

The 1st gamified learn-to-sing training program for iOS and Android. Sing Sharp's What You See Is What You Sing™ technology detects and displays pitch accuracy in real-time, so users can tune their voice and train to become a pitch-perfect singer.

Accumulated over 3,000,000 total downloads across iOS and Android. Awarded high ratings from tens of thousands of users worldwide (above 4 out of 5). Backend system built to handle high daily network data transfer.


TED Concepts EDM System

Email Marketing System

TED Concepts EDM System

An in-house email marketing platform built on Amazon SES for fast, stable, high-volume campaign delivery. Supports bulk sending via CSV, per-recipient content personalisation, scheduling, and unsubscription management.

Detailed job-level statistics track delivery, open rates, failures, and blacklists — all exportable to Excel. Includes 500MB free storage for email assets and technical support during office hours.


TED Concepts POS System

POS & Operations

TED Concepts POS System

A portable tablet-based POS system that lets staff complete checkout and payment anywhere in the shop. High-end UI/UX combined with a cloud-synced admin panel gives real-time visibility into sales data from anywhere.

Modules include membership tiers and points, coupon and promotion management, appointment booking, staff check-in/out, and comprehensive reporting covering sales, accounting, and attendance.


What ties these projects together

Clear product goals, practical interaction design, and delivery choices that support long-term maintenance.

TED Concepts works best where software has to do more than look good. It needs to support onboarding, operations, and growth without becoming hard to evolve.